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Advertising & Marketing · Recorded milestone

Web banner ad

Recorded year1994

HotWired runs AT&T's 'You Will' banner, the first clickable web display ad, and a reported 44% of viewers click it.

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Built on

World Wide WebRecorded · 1991enables
Graphical web browserRecorded · 1993enables

Led to

Ad blockersRecorded · 1996enables
Ad server networkRecorded · 1996enables
Pay-per-click search adsRecorded · 1998enables

Sources & evidence

Additional source

Dataset updated 2026-10-18. This individual record has not been separately re-reviewed.