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Advertising & Marketing · Recorded milestone

Social network ads

Recorded year2007

Facebook Ads lets businesses target users by age, interests and friends' activity, using what people share about themselves.

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Built on

Browser cookiesRecorded · 1994enables
Social networksRecorded · 2004enables

Led to

App tracking opt-inRecorded · 2021enables
AI-generated ad creativesRecorded · 2023enables
Political ad transparency lawRecorded · 2025enables

Sources & evidence

Additional source

Dataset updated 2026-10-18. This individual record has not been separately re-reviewed.